Naming Strategy

Strategic approach to naming products, services, and corporate entities.

Overview

Our Naming Strategy service helps organizations develop effective names for their products, services, and corporate entities. We combine strategic analysis, creative development, and evaluation methodologies to create names that are distinctive, meaningful, and aligned with brand strategy.

Key Points

  • Naming architecture development
  • Strategic naming brief creation
  • Creative name generation
  • Name evaluation and selection
  • Trademark screening coordination
  • Implementation planning
Deliverables
  • Naming strategy documentation
  • Naming architecture framework
  • Creative name options with rationale
  • Name evaluation and recommendation report
  • Implementation guidelines and plan
  • Trademark screening coordination support

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